Club Asia was launched in 2003 to appeal to a distinctly younger Asian audience. A few years later however it found that its demographic was not the one advertisers primarily wanted to target and removed the word ‘young’ from its tagline.
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Club Asia was launched in 2003 to appeal to a distinctly younger Asian audience. A few years later however it found that its demographic was not the one advertisers primarily wanted to target and removed the word ‘young’ from its tagline.